A data warehouse is an online central repository that collects data from a variety of sources. It lets businesses detect patterns, detect efficiencies and make better business decisions. However, it can take time to cross-check various systems and collect reliable, consistent data -especially when the data is erratic or huge.
Contrary to a data lake which offers a way to dump all types of data (structured and unstructured) for future applications A data warehouse is an enormous collection of organized clean business data in aggregate summary form (fitting into columns and rows) ready to be used in business intelligence. The data is retrieved using structured query language (SQL) and the database is built to meet specific business requirements.
Digital marketing agencies utilize online data warehouses to pull http://dataroomtechs.info/redefining-secure-file-sharing-how-virtual-data-rooms-protect-your-business-data-in-the-cloud/ data from a variety of sources and present customers with a an integrated view of their performance. This helps them make informed decisions that positively impact the financial results and yield the best results to their clients.
The best way to grasp an online data warehouse is to think of it as a water tank that is constructed to meet the clean water (data and analysis) needs of a particular household. Let’s suppose a bicycle manufacturer would like to know more about its existing customer base. The company can tap into its data warehouse to gain information about gender, age, locations, and purchasing habits. This information could assist the bicycle maker design and market new model bicycles that are more relevant to the people it is targeting.